So, you decide that pushing out compelling content will do the trick to attract new customers. But simply creating content won’t get you noticed; you need a content marketing strategy tied in with SEO (Search Engine Optimization) to be discovered online. Here are some quick tips to get you started on developing a content marketing strategy that ties in with SEO to increase your search rankings:
1. Add primary and secondary keywords on each page of your website. Every page of your website should have one primary keyword and two or three secondary keywords within your content.
2. Make sure your primary keyword is found in your page title. Your page title is also known as a title tag. Meta tags influence whether a user clicks on your search listing or not, and having your primary keyword in your title tag will support this effort.
3. Customize your URL with your primary keyword included. If you can customize your URL, be sure to include your keyword in it, especially in each of your blog post pages.
4. Optimize, optimize, optimize. Take every opportunity you have to get your content out there to as many users as possible. Share your videos, webinars, blog posts and infographics on social media. Sharing your content wherever you can will help stimulate the conversation.
The synergy between quality content and SEO is something to consider when crafting a content marketing strategy. The primary and secondary keywords found in your content should be optimized in your page titles, custom URLs, and backend metadata. By following these SEO best practices, you will position your content to be easily found and shared online, resulting in increased web traffic, more leads and ultimately, an increase in sales.