Give it substance.
You shouldn’t craft your subject line just to bait your readers. It should have real substance. Be sure your subject line correlates with your preheader (the text that shows up next to the subject line in a subscriber’s inbox). Both the preheader and subject line should have a single focus that encourages your audience to take action and open the email.
Keep it short.
Shorter email subject lines tend to have higher open rates than longer ones. Go lean with your subject lines by focusing on the keywords that really matter. Any extra words that don’t add value should be eliminated.
Don’t give it all away.
An effective email subject line will give enough information to its subscribers without telling them exactly what’s inside. Catch your audience’s attention with a phrase that would be of interest to them, but keep them guessing and eager to learn more.
Action verbs help.
Powerful action verbs will get your subscribers in a “take-action” mindset. ‘Expedite your skills today!’ is far more enticing than ‘we can help you improve your skills’.
It’s easier today to track metrics than ever before. This means you can see exactly how many of your subscribers are opening your emails, which allows you to go back to the drawing board if open rates are low. If your subscribers aren’t opening your emails, then your emails aren’t being read. It’s time to tell your awesome story. Start by crafting a compelling email subject line.