Update Your Entire Twitter Profile
Your first impression is your Twitter profile picture, your bio, and your header photo. For your business, a logo or business name is the best profile picture. It’s a small circle, so pick an image that is easy to decipher, but still unique.
Under your photo, you have 160 characters to summarize what you do. Describe your business, include keywords, and reference your differentiator. Without this, followers may not know if they have the right account, so give them confidence that they have found who they are looking for.
Including your location will help other local businesses and local Twitter users find you.
Definitely include a link to your website, blog, or wherever you want to direct people.
The header photo across the top is an opportunity to share more about your business or humanize the company. Add a photo or an image to give a follower more information about you. You can also add words over the top of the photo or image. Just remember to check the image on your computer and on your mobile device, sometimes the mobile view is narrower.
Helpful Tool for Developing Custom Graphics
canva.com is a free website that can help you create simple graphics that are the right size for Twitter:
Profile Photo Size: 400 x 400 pixels (Displays 200 x 200)
Header Photo Size: 1,500 x 500 pixels
Source: Sprout Social
This is the best and easiest tip for getting more Twitter followers for your business. When someone follows you — follow them back.
You don’t have to follow every single account that follows you, but we recommend following any other business accounts or any personal accounts that have an interest in your business. This is the ideal way to keep those users following your account while simultaneously getting more Twitter followers for your business.
Incorporate Images Into Your Posts
Tweets with images get more engagement. Plain and simple. Create a graphic on canva.com or add a picture. Grow your account by increasing your engagement. More ReTweets means that other users will see your post on their feed.
In-Stream Photo Size: Minimum 440 x 220 pixels (2:1 Ratio)
Source: Sprout Social
Mention, Mention, Mention!
Mention sources for articles that you post.
Mention the writers of the articles that you post.
Mention subjects mentioned in articles you post.
You never know who will ReTweet you to increase your exposure. Also, this works well to highlight vendor partners or for upcoming events.
Be Active on Twitter
The more time you spend on Twitter, the higher return you will see. Engaging with other people’s tweets, will get you more exposure and more Twitter followers for your business. Download the app on your phone. Open it up when you’re waiting in line, on public transportation, while watching tv — or anywhere, anytime. Remembering to be active at different times throughout the day will help different users see your tweets.
Promote Your Twitter Account on Other Social Media Channels
If you are active on other social media channels, promote your Twitter account. Let your Facebook, Instagram, LinkedIn, etc. followers know that you are active on Twitter.
However, it is very important that you do NOT link your Twitter and Facebook accounts so that posts are automatically posted on the other channel. No one will follow you on both channels because they don’t need to see the same posts in two places. And with the character limit on Twitter, your followers will only be able to see the beginning of your post and then will have to click on a link to go to Facebook to read the rest.
Commit to Providing Quality and Timely Content
Once you’ve built up your audience, you need to continue to provide them with quality content, or the whole exercise is pointless. Share articles you find interesting, offer solutions to other people’s challenges, and don’t forget to post.
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