Update Your Logo
Your logo solidifies your brand and is your organization’s calling card — it has to be inviting. First impressions are everything. In fact, for a lot of people, the first few things that strike them is the quality of your website, your logo and your web design. Achieving these goals with your professionally designed logo will significantly improve the quality of your website and your online brand presence.
Utilize High Quality Photos
More Importantly, Make Your Website Mobile Friendly
With mobile devices such as smartphones and tablets becoming more and more popular, you want to make sure your website is mobile friendly. A mobile friendly website is paramount to retaining the rapid growing number of mobile users. Doing so makes it more interactive to a wider audience, who you would otherwise fail to capture. Having an unresponsive mobile site will steer visitors away in a hurry and hurt your rankings with search engines like, Google and Bing.
Add Videos to Your Website
With video becoming one of the most popular forms of media today, it can attract the attention of potential customers and keep them on your site a little longer to push them down the sales funnel. Consider uploading and optimizing a video to include on your website, but remember to test pagespeed before and after. A slow loading website can quickly drive potential customers away.
One of the biggest strengths of including video on a website is the ability to successfully communicate your organization’s message quickly and more memorably. According to Forbes, 90% of customers report that product videos help them make purchasing decisions. When customers remember your video content, they also remember your brand, which translates into more leads and sales for your organization.
Keep Your Website Clean and Easy to Navigate
A busy homepage that is overwhelmed with too much text or too many graphics can chase away potential customers. In anything you design, whitespace is your friend; it creates balance, highlights call-to-actions, and creates breathing room for your eyes. The homepage of your website is the first impression potential customers will have of your organization and goes a long way to making your website more appealing. One big mistake is publishing a website that isn’t well planned and thought out. Do not throw together a website just to have an online presence. Remember to stay consistent with your brand, your messaging and your story. You can’t afford to have people clicking off of your website.