What happens if someone clicks on the second or third listing and it’s either an unclaimed directory listing with incorrect information or an article that mentions something negative? Do you think that that individual will become a customer or brand ambassador for your organization? Probably not.
Take a minute to stop reading this blog post and go search yourself and your business on the Internet. What are the first 8-10 results on page one? Are all of them accurate and positive?
Having someone monitor your online reputation and assist to make it the best that it can be is certainly something that you should consider, regardless of your industry or profession. Unfortunately, you only get one chance on the Internet and need to make sure to put your best foot forward.