1. Is my website optimized for SEO?
Search engine optimization is one of the foundational steps to being found online. You might not have focused on SEO in the past, but let’s face it, SEO is a necessity. When drafting new content for your website, consider which words will help rank your site higher in search queries and in search engine rankings.
2. Is my website difficult to maintain?
When you spend more time maintaining your website than you’d like, it’s time to consider another option. If your website is content focused, it will require daily or weekly maintenance. You may have a website platform that is not user-friendly and every time you go in to make edits, frustration builds and your efficiency decreases. Make sure you’re on a platform that is easy to navigate and makes for stress-free maintenance.
3. Is my website delivering results?
As previously mentioned, the main purpose of having a website, or any online presence, is to deliver results, attract new customers and increase sales. If your website is not currently serving this purpose, you must ask yourself what can be done to change this. Are you missing a call-to-action? Does your content lack a real sense of purpose?
4. Is my website responsive?
One of the first questions business owners or marketing executives ask when hiring someone to redevelop their new website is, ‘will our new website be mobile-friendly?’. The reason people are so curious about responsive design is because it’s a necessity in today’s mobile world. If you’re hiring someone to build your new website and they tell you it will not be mobile-friendly, run far away.
When looking at your website and its effectiveness, first focus on the quality of your content. Make a plan for SEO rankings, decide what stays and what goes, make sure you can easily maintain the site and update the content, and ensure your new website will deliver results. Are you frustrated with your current website but not sure where to go? Visit our website development page to find out if your website is effective, and how we can help you build the right online presence.