But should SEO be standalone? Or is there another solution that can complement SEO? Here’s how you can integrate your social media efforts with your search engine optimization:
Pay attention to your social media activity. Which hashtags perform best for your channels? Are followers searching and finding you through specific keywords? If so, be sure these keywords are integrated throughout your website content and backend SEO.
Have your social team and SEO team cross-collaborate. It’s a good idea to have your social media team and SEO team meet on a weekly basis to discuss current trends and collaborate on projects. The integration between the two teams will help foster creativity and improve results for both marketing efforts.
Pay attention to your other channels. Consumers aren’t just searching on Google. Pay attention to search terms on YouTube, Instagram, Twitter and e-commerce platforms. These searches will expose you to the types of questions or customers have, and will allow you to provide solutions through your social media content and SEO keywords.
So what’s the one action you can take today to improve your SEO? Explore social media and find new ways to improve your search results. The two go hand-in-hand, and when integrated effectively, it can be a powerful tool to reach customers online. Not sure where to begin with search engine optimization and social media? Contact us today to get started.