Fast forward to today… technology has changed, hosting has altered, SEO has entered the equation, and now businesses are altering their website layout/design every two to three years. We’ve only had the RyTech website since 2012 and I’ve already altered the design three times! I’m hoping we don’t keep up that pace moving forward.
As you sit in your office or store and stare at your website, how often do you think to yourself: Hmmm...this could really change? Or, I’d really like this to look different?
Before you get too far down the path, answer these few guiding questions:
- Do you have the time, knowledge, expertise to do it yourself on a content management system/drag and drop illustrator or should you hire someone to do it? Often times it’s better to stick to what you enjoy doing best and leave your website design to someone else, but know your strengths and limitations.
- How much content/copy needs to be created? Hopefully you can use some of the words and pictures on your existing site as you morph it into a new website. Determine what can stay, what needs to go, and what you’re missing.
- Do you have a color scheme/design that you’d like to integrate? Understanding your design preferences from the beginning will really speed up the process because you won’t go back and forth on too many revisions.
- What special features are you looking to include? If you are looking for more high end finishes to the website and special features, make sure you know what you’d like it to do from the get go.