When publishing content on social media, a website, blog, in emails, or text messages it’s easy to get caught up in the ultimate goal of business—sales. It would be easy to directly ask customers to buy your product or sign up for your service, but there is power in subtlety and a little charm. Understand the difference between sales content and marketing content and how you can strategically use them both to market your business.
Content Marketing
A little charm will go along way. Content marketing is not the place to boast about how great your company, products or services are. This type of content tells your story, your values, vision, perspective, and builds your credibility and trust. Slow and steady wins the race. Thinking long term and weave the voice of your brand into your content. Overtime you will sell people without having to directly come out and say what you are selling.
Sales Marketing
Highlight statistics that will set you apart. Confidently share awards, sales, education, staffing and special service. The right areas to shine the spotlight on will be different for every business. Convince your audience that you are the answer and that you are the one they want to work with.
Putting them together.
Content marketing is a great tool used to build relationships with current and future customers. When individuals continue to see your content marketing appearing in their news feeds or inboxes, they will get a sense for who you are and what you do. You then can pair this strategy with sales marketing and seal the deal. If you use strong content marketing, your sales marketing won’t need to be pushy. Your prospects will connect with your content and feel confident in partnering with you.
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