Haven’t heard of Pinterest?
Pinterest is a relatively newer social media platform (compared to Facebook and Twitter) that has gained traction as a major player in the world of digital marketing and social media. Developed in 2009, Founder Ben Silberman created this virtual cork board where a user can take images with subsequent links and pin them to different categories for later use. Then, users can follow other users' boards if they have similar tastes. It’s simplistic, highly addictive, and allows for users to explore their interests and turn them into purchases.
This is where the magic happens!
Why Would My Business Want to Have a Pinterest Board?
Businesses are deciding to make the transition to using Pinterest in addition to their other social networking activity because Pinterest has a specific niche; it’s all about the visuals. Companies that have highly visual products succeed on Pinterest because when an interesting image catches the eye of a user while scrolling, the user then “pins” that item, and is more likely to make a purchase.
The most recent addition to Pinterest was the “promoted pins” feature. A company can take a certain product and promote it according to its specific category. Then, that pin will be one of the first to pop up on that specific category page (similar to a Pay Per Click advertising on search results).
Brands such as Dot and Bo, have capitalized on the “promoted pin” power of Pinterest. Because of the visual nature of their brand and the use of promoted pins, they quadrupled the number of people visiting their website, grew repins by 6000% and increased daily clicks to their site by 18000%.
Just as Dot and Bo have created more customers and brand awareness due to Pinterest, your company can do so, too. Pinterest can help position your company as the experts in your industry while connecting with people you never thought you could.
And... the Numbers Don’t Lie
Current statistics as of October 2015 show that Pinterest is the place to sell. Check out these impressive numbers.
- There are 100 million users on Pinterest
- 85% of users are female
- 13% of users are male
- 30% of all social media users in the US are on Pinterest
- The average time on spent on Pinterest per visit is 14.2 minutes
Interested in learning if Pinterest is right for your company? Contact the social media specialists at RyTech!