History of Giving Tuesday
Celebrated on the Tuesday following Thanksgiving (in the U.S.) and the widely recognized shopping events Black Friday and Cyber Monday, #GivingTuesday kicks off the charitable season, when many focus on their holiday and end-of-year giving. Since 2012, people from all over the world have given over $1 Billion to causes on #GivingTuesday. #GivingTuesday has become a movement that celebrates and supports giving and philanthropy with events throughout the year and a growing catalog of resources.
Key Components of a Successful Giving Day Campaign
Planning a content calendar ensures you’re reaching the specific demographics on that particular social media platform. If your Facebook audience is middle-aged, posting messages that are targeted towards the young participants, isn’t going to have the same impact.
Lastly, branded graphics and media are what is going to get individuals to stop scrolling, read, and take action. Whether you are asking for donations, volunteers, or recruiting new participants, having branded graphics and media, including videos, hashtags, and pictures, creates a cohesive campaign that tells the story across different platforms and audiences.