Our Social Squad recently attended Sprout Sessions Live put on by our partners at Sprout Social in their downtown Chicago office.
We had the opportunity to hear from some of Sprout’s leaders, representatives from big brands who use Sprout Social for their social marketing efforts and speak to other agencies partners just like ourselves about how we use Sprout day to day. We discussed our most successful strategies and discovered new ways to use Sprout Social for client success.
We all came away inspired. We discussed new ways to think about social media, learned new tools to implement into our daily work, and made some great new connections in the Chicagoland area. We’re so grateful to Sprout Social for our continued agency partnership and love getting to learn about all of the new tools and different ways to use Sprout for our client’s success. With all the great takeaways we got from Sprout Sessions Live, we thought we’d share some of our favorites with you!
See what each of our team members found the most valuable from our day at Sprout Social:
Ashley: Sometimes as social media marketers, we get so caught up in hitting a certain number of posts a day that we don’t always think about what we’re posting. Quality over quantity should be key when it comes to content creation on social media channels.
Beth: We got to hear from some big brands who are working with Sprout Social. They use and enjoy all of the features of Sprout Social for posting, reporting, etc. But when pressed to name their favorite aspect of Sprout, they each said that using the social listening tools were the most valuable. They have found that listening to the existing conversations online can replace focus groups - you can get an unbiased, unfiltered opinion from any group of people, any specific geographic area, with specific interests. They then use this data to practice empathy and be more relevant. I found it so interesting that the social listening software helps them to learn, focus, measure, and optimize their marketing plans to achieve their goals.
Eileen: It’s great to be a conversation starter on social media, but it’s also important to find and participate in existing conversations in the industry and social listening is a great resource for you to locate conversations and influencers relevant to your business.
Kathleen: Authenticity and transparency are so important when planning your social media strategy. Don't be afraid to share the everyday moments that may seem insignificant. Sharing these moments can have the greatest impact because your audience wants to feel like they know and understand your business. Be real to your brand and find your voice - once you do that, you'll see success from your social media efforts.
Kristin: Work to establish your brand’s voice and stay true to it when communicating with your audience. Don’t try too hard to be trendy or funny, your audience wants you to be real.
Shannon: Audiences are looking for a real connection online. It doesn’t matter the platform, people want authenticity and conversation. Be open. Be Real. Be empathetic.
This is just a snapshot into what we learned and thanks to Sprout Sessions Live, we’re freshly motivated to get outside of our daily tasks and think big picture of our clients’ social efforts. We enjoyed being together and discussing how these ideas could be applied to our clients. If you want to learn more, reach out to one of our Social Squad members to see how RyTech, LLC can help your organization.