It seems like I’m adding a new line to my Technical SEO Checklist every month. Between the tried and true items like page load speed, robots file, and sitemaps to the emerging trends like AMP and voice search, having a technically sound website to start with is crucial to SEO success.
As search engines continue to become more advanced, we see new features consistently coming and going. Let’s take a look at some of the biggest booms, as well as some seemingly SEO busts.
AMP (Accelerated Mobile Page)
From the initial roll out of AMP, we saw a ton of news organizations using this feature. This makes sense - quick hit news articles that are primarily content based and don’t need all the extra features, and should load fairly fast. In addition, these organizations have the overhead to implement AMP moving forward.
While all this sounds great, websites that aren’t putting out content on a daily (or hourly) basis probably don’t need to implement AMP on their website. If you already have a good technical SEO foundation and are optimizing their images and new content, you shouldn’t be experiencing load times that are harming rankings. In addition, I’ve heard from a lot of SEO experts that after implementing AMP, they saw a decrease in rankings and traffic.
Mobile First Indexing
An even more practical response? Implement a responsive website. If you’re showing desktop users a different version of your website than your mobile users, then chances are, you’ll lose rankings.
Optimize for Voice Search
When optimizing for voice search, there are two thoughts to keep in mind:
- The 5 W’s - Who, What, When, Where, Why. People speak naturally into their phone, and oftentimes are asking questions. That’s why it’s a great idea to answer questions someone may be asking while writing a blog post.
- ‘Near Me’ searches - we continue to see search volumes for keywords ending with near me. That’s not to say a title tag should read ‘Mexican Restaurant Near Me’, but there are plenty of strategies for Local SEO.
There are plenty of additional SEO aspects to talk about, and I’d love to hear about them! Leave a comment on what you think is most important in 2017 and the coming years.