According to Dieter Rams, there are ten principles of good design. We’ve added our own thoughts on his ten principles below. Do you follow these principles when deciding to sit down and design something for YOUR business? Check out RyTech’s view on these 10 principles:
Good design is innovative. When a client presents a new project, or a brand new design has to be created from scratch, it is important to research the kinds of designs that are currently out in the market in order to create something that makes its mark, and stands out amongst the crowd.
Good design makes a product useful. This principle not only applies to graphic design, but also applies product design. Have you ever tried out a product that didn’t work? That means there was a flaw in the design, and the creator may have to start from square one.
Good design is aesthetic. Next time you go to a movie theater, notice which poster draws your attention the most. Really look at a design and the detail. More often than not, that poster had a pleasing aesthetic, which means the design elements were fluid, and the overall arrangement had a sense of beauty that you could truly feel.
Good design makes a product understandable. Are you conveying the right message? Good design allows for the target message to be transmitted from creator to end user.
Good design is unobtrusive. In most cases, good design is inconspicuous and discreet. The end-user usually does not realize the steps taken in order to make the design unobtrusive.
Good design is honest. Good design stays true to the brand, and does not try to convey a message different from the actual products, services or business in general.
Good design is long-lasting. The best designs leave an impact on the world, and stay relevant. An example is the American Red Cross. Forever will the red cross be a symbol for the nonprofit, which is a great thing for brand recognition and overall staying power.
Good design is thorough down to the last detail. Good design goes through trial and error. Even when it’s technically “finished,” changes can always be made. What is important is that all necessary steps were taken in order to reach the final product.
Good design is environmentally-friendly. Good design tries to stay as environmentally conscious as possible.
Good design is as little design as possible. Design is simple and leaves the end user wanting more.
Are you looking to re-brand your company’s look and feel? Let RyTech help! Contact us here.