Companies use analytics to inform decisions about what is working and what might need to be tweaked. Analytics tell us a lot about who and where individuals are coming to websites, social media channels, and other online platforms. From percentages, to click through rates, to bounce rate, engagement, reach, open rate, and the other terminology used in analytic reporting from online tools, these analytics are a necessary evil for benchmarks and tracking and user acquisition costs.
Understanding these analytics, well that’s a whole different story.
I have to say that I love looking at, understanding, and analyzing data sets in online analytics. At the end of each month, we pull reports for our clients on their social media strategy performance and I enjoy reading through the reports - see what worked, what we can tweak for the next month, and what should be deleted from the strategy.
What’s incredibly interesting to me is Google Analytics and seeing the success of a content marketing, SEO, social media strategy. User acquisition and user behavior are my favorites. Trying to understand how someone found your website and what pages they visited is a wonderful, powerful tool for increasing ROI.
Want us to analyze the performance of your website, social media, or email marketing? Give RyTech a call for a free quote.