Businesses and organizations that are just starting to take a look at their SEO often underestimate what it takes to run an effective strategy. In actuality, building your SEO operation takes more than fresh, compelling content. (Although, quality content does help).
Organizations often ask, “When will I start ranking #1 on search engines?” But the more important question you should ask is, “When will I start to see increased eyes on my website and more conversions from my SEO actions?” With SEO, a common perception is that it’s all about content. In today’s SEO game, content simply isn’t enough to not only rank, but also to ultimately generate leads and sales. Sure, content that resonates with your audience and aligns with your major keywords that you want to be ranked for arguably can be considered the lifeblood of an effective SEO campaign. However, in order for great content to be purposeful to your campaign, you must have conventional promotion of that content.
Successfully promoting your content is key to an effective SEO campaign. But after you meticulously focus on promoting your content, keep in mind that not all of your published content will rank. Typically, a large percentage of your organic search traffic will come from a small percentage of your content. Don’t let this worry you, all it takes is a few quality content pieces to be properly linked, shared on a massive level and push your organic search rankings to the top.
In addition to generating quality content and effectively promoting your content, backlinks stand as one of the most important elements to successfully and competitively ranking for search terms. Regardless of whether your website is new or established, having a backlink strategy is essential to your content ranking well.
When it comes to increasing organic traffic, it can be initially perplexing. SEO growth organically takes time and patience, use of quality links, delivery of consistent, fresh and quality content, and strong promotion of that content. Without any one of the aforementioned three, you may find your SEO campaign at a stagnant halt, leaving you in the dust to your competition.