Are your company social media profiles active and up-to-date?
Make sure you have an updated profile photo and description that accurately describes what you do. People need to know what you do, your hours and how they can contact you. Many people will visit Facebook or Yelp to read reviews about medical practice professionals. It’s an easy and fast way for people to get an idea of what your practice is all about before they make their first appointment. It’s important to keep track of these reviews and respond as necessary. If someone is forming a first impression based on these reviews, you’ll want to make sure you engage with your followers as often as possible. Healthcare is all about trust and this relationship begins at the first impression.
Do you have a responsive website?
Mobile web usage far exceeds desktop usage, so having a responsive website is crucial. Why manage two separate sites (desktop and mobile) when you can focus all of your efforts on maintaining one website that responds to fit the screen on any device? Many people will visit your website looking for contact information, medical advice and to make an appointment online. If they can’t find this information, they may search for a different provider. They’ll be thanking you if they can do all of this conveniently from their mobile device or tablet.
Does your website have a blog?
According to a Pew Internet & American Life Project study, 80% of Internet users have searched for a health-related topic online. An active blog is one factor that allows a website to be found when a potential customer conducts an online search. If you’re regularly posting on your blog and including pertinent keywords, you’re one step closer to reaching that potential customer that’s looking for answers. Relevant blog content captures people’s attention and hopefully encourages them to visit your practice or hospital for their healthcare needs or to purchase insurance or medical equipment.
Digital marketing is important for every industry in today’s market. Whether you’re selling a product or providing a service, there are ways you can maximize your business through your digital marketing efforts.