What is Social Listening?
The social listening tool offers businesses the opportunity to monitor, analyze, and listen to Twitter, Facebook, Instagram, YouTube, Tumblr, Google+, Reddit, blogs, forums and news sites for conversations happening online about your business, brand, or specific keywords. That being said, the insights gained go far beyond researching hashtags and manually scrolling through news feeds to gather data.
How Can Your Business Benefit from Social Listening?
This data allows for a comprehensive, high-level analysis of trends in your industry to help you make macro-level decisions. Having a deeper understanding of industry trends, social listening will help in developing hashtags to use with your social media content as a way to amplify your message reach.
Beyond tracking specific keywords, social listening also has the ability to track customer sentiment and attitude towards your brand, identify influencers within your industry, and inform pay-per-click (PPC) marketing. These insights demonstrate how you can shift and allocate advertising dollars based upon the conversations occurring online. The segmented data can be filtered and sorted in countless ways, including but not limited to geography, demographics, channels, sentiment, and more.
Why is Social Listening Important?
Being able to take the temperature of your brand health allows you to further develop your business’ social strategy, campaigns, and overall customer reach. With all this consumer research, social listening ultimately gives you the tools you need to develop and drive an effective content strategy to optimize consumer reach and propel your business towards a successful future.