Whether you love them or hate them (or even if you are one), there’s no denying that Millennials are a powerful group in the marketing world. Companies design marketing strategies around the unique needs and wants of MIllennials, and cater to the new—and sometimes strange—trends that young people today are creating. And as painful as it may be for some of you to admit, Millennials now make up the largest generation of today’s U.S. workforce. I know—scary, right? But there is some good news...
With the rise of the Millennial generation, there inevitably comes a rise in Millennial spending. And if you’re a business owner, this is good news. Think of the equation like this: Millennials are now the largest generation in today’s U.S. labor force, plus more working Millennials means more spending from this age group, plus Millennials are constantly connected to technology, equals BIG MARKETING OPPORTUNITY.
According to U.S. Census Bureau statistics, there are over 80 million Millennials today. So, how do you reach them? Here are a few insights into the world of Millennials:
1. They’re always connected. They’re on Facebook, scrolling through Twitter, posting to Snapchat, checking their email and browsing the internet, all from their smartphones, tablets and computers. If you think it’s hard to reach young people today, think again.
2. They’re engaged and willing to share (despite what many people think). Millennials like to find interesting stories, videos, pictures, tweets and emails and share them with their friends and family. It gives them a sense of identity and allows them to express themselves to the world. If you brand your business, market your product and share content to the digital world, millennials will find it, engage with your brand and share it with their network.
3. Millennials are social creatures. Okay, all humans are social creatures for that matter. But Millennials are the most socially-driven generation that we’ve seen before, at least when it comes to the digital sphere. Millennials want to be a part of the conversation, and unlike other generations in the past, they want personalized marketing. Be genuine when trying to reach and connect with Millennials, and they will return the favor by commenting on your blog posts, sharing your social media posts and responding to emails and text messages.
Millennials can be difficult to understand. But when companies and organizations begin to comprehend the cultural differences that make this generation click, they can stop wasting energy in trying to figure out who Millennials are, and begin to invest in preparing their brands for the future. Millennials actually aren’t all that different from the rest of today’s consumers, and they don’t necessarily speak a different language than other generations before them. Millennials, like all people, want to be respected and they want their voice to be heard. Now it’s your turn to find them and give them a megaphone.