You’ve heard it time and time again: a picture is worth a thousand words. With all the daily tasks that keep your small business running, the last thing that probably crosses your mind, or you plan into your budget, is including graphic design into your marketing plan. Here’s how engaging graphics can improve your business’s brand and attract more customers:
When someone enters your website, your logo and web design should effectively showcase your product, serving as a form of credibility. High-quality design showcases that your business is real and is important during a first impression.
Thoughtful design creates a voice and personality for your business, ultimately telling your story. Your choice in color, font, imagery, and text serve as the plot and characters of your story. A daycare’s design will most likely be colorful and playful compared to a law firm, which may choose a more traditional and sophisticated look. These choices all serve to tell your story.
Think about it. Coca-cola, Google, Apple, Nike, McDonald’s. As you read these brand names, an image probably comes to mind. If you think of your local ice cream shop, favorite restaurant, or doctor's office, if they have a strong brand, you can probably create a picture in your mind of their imagery, as well. Logos are just the first step to brand recognition. When you craft other graphic design pieces showcasing products, services, and events, you want to create consistency that provides reinforcement to your brand.
With your logo displayed on your storefront, website, social media, email signature and any other marketing tools, there is consistency formed across all channels. This helps people tie the many messages of your business together under one big umbrella. It is your sort of stamp of approval that you are who you say you are. Change can be confusing for people and a turn off when customers decide where to shop. A clear and consistent implementation of graphic design plan can diverge this confusion.
What makes you different than your competition? Try powerful graphic design. Aesthetic and visual appeal can be the difference between you and your competitor scoring a new client. When your marketing pieces have clear and consistent design, it shows exactly who you are and how you're different from the rest of the competition.