Have you made it easy for visitors to share elements from your website to social media? Have you neglected to perform an audit of your website to ensure social sharing functionality? This post discusses the benefits of social meta tags, like increased link mentions, and how to make the most of them. But first, let’s dive into what social meta tags are exactly.
What Are Social Meta Tags?
Example of an image shared on Facebook:
Common Meta Tags Implemented
- og:title – The title of the page as it should appear when displayed on social media platforms.
- og:description – This is the 1-2 sentence snippet or preview text that shows up in the post.
- og:type – The category type the content falls into (blog, article etc.).
- og:image – The preferred image to be used when content for a web page is shared on social media. Images must be either PNG, JPEG or GIF formats and a size that meets the social media platforms standards (this varies by platform).
- og:url – This is the URL (link) associated with your content.
Resources for Previewing and Testing Social Meta Tags
Other helpful testing tools: