Robin Brown, Graphic Design Associate
Your company’s visual identity should evolve overtime to ensure that your brand is up-to-date, looks modern, and is relevant. But, how exactly do you know when it’s time to change your company logo?
First, you have to determine if your logo is timeless or if it’s starting to look a bit out of date. Think of a few companies whose logos have remained stagnant throughout time, Nike, Google, Apple, and Starbucks may come to mind, but if you pay close attention you’ll notice that even these logos have changed and morphed slightly over time. Google’s first logo featured a bit of beveling along the edges to give it depth, while their present-day logo now features flat letters and a slightly different color scheme since a lot of modern online UX design encourages flat design elements. This is just one example of how you may subtly update your logo every few years to keep up with ever-changing design trends.
Not sure how to tell if your logo is timeless? When in doubt, turn to the five principles of logo design. It should always strive to be:
Your logo should be an accurate depiction of what your company does in the simplest, most easy-to-digest form possible. If you’re unsure if your logo will withstand the test of time or if you need a brand refresh, reach out to speak with a designer about improvements that could be made.