In terms of Pay-Per-Click (PPC) ads on Google, the cost of ads are almost always significantly cheaper than amount made on the sale. This option is great for businesses who want a good return on their investment (ROI). According to the Google Economic Report, businesses make an average of $2 in revenue for every $1 they spend on AdWords.
What Exactly is Pay-Per-Click (PPC)?
If you have goals in mind, you can easily track your progress in real time. You can adapt and make changes instantly, making the possibility of an effective campaign more likely. Having all these tools at your fingertips allows you to spend your money where it matters. According to Brightlocal, 98% of searchers choose a business that is on page 1 of the results they get.
You are not restricted to only a page on a newspaper or 30 seconds on the radio. Your customers can view your content any way they want to. If your customers choose to repurpose your content, it’s beneficial for your strategy and your budget.
A company that has great reviews on Google is more likely to receive business than a company that doesn’t. A company with a great website and awesome service has an equal shot at any business. According to a survey conducted by Webvisible, 86% of consumers use the Internet to find a local business.
Creating and maintaining a relationship between your customers is relevant now more than ever. Google Adwords improves the relationship between consumers and your brand. According to Expandedramblings.com, 70% of mobile searchers call a business directly from Google Search. If your customers know they’re getting a great experience and true value, your business is bound to flourish.