Check out this graphic that shows some interesting statistics about user behavior within search results. Are you part of the 85% that ignores the pay-per-click advertisements on top or are you part of the minority that reads the bordering boxes? While most people ignore the ads, businesses pay to be there. And businesses pay to show up in the organic search results as well.
If you’re not being found on the Internet, it might be time to invest in content marketing and SEO.