Your company is floating in a sea of competitors. In a business world where you’re one of many, standing out from the competition is critical to the success and growth of your company. Having a logo that fits the personality of your company is the first step to branding. So let’s take a look at how you can create an ideal logo for your business that effectively communicates the vision and mission of your company.
1. Start with the Fundamentals
Defining your company’s vision, core values and mission statement should be at the forefront of your branding efforts. Just creating a nice-looking logo won’t do much for your business unless it means something. The logo design should be woven into the core values of your company. The ideal logo for your business should involve careful research and market analysis.
Consider the following questions when establishing your company’s branding and messaging:
2. Colors and Typography for the Ideal Logo
Color can have a huge psychological impact on a potential customer’s buying decision. Every color has a different impact, so it’s important to do your research on the psychology of color and go with ones that fit your company’s personality and branding. Additionally, the typography you choose plays an important role and also changes the emotion of the logo.
3. Go with a Timeless Approach
Updating the look and feel of your logo is not a bad idea, especially if it hasn’t been revisited in 20 years. But what if you got it right the first time? What if the design of your new logo stands the test of time and is classic and appealing five years from now, 10 years from now, and so on?
4. Choose Simplicity Over Complexity
We’re all for being unique when it comes to logo design, but that doesn’t mean your logo should be overly complex and complicated. Buyers like simplicity and can relate to a brand that portrays professionalism, sleekness and clarity.
Putting it All Together
Establishing an effective brand for your company is one of the first steps of taking your organization to the next level. You only have about 8.25 seconds to catch the attention of a potential customer online, so make it count! Creating a professional, simple and timeless logo will help customers identify with your company’s values and make them feel more comfortable partnering with you.