Written by, Walton Kay
A company’s website has never been more important than present day: Q4 of 2020. As the world continues to adjust to major changes stemming from the coronavirus (COVID-19) pandemic, companies are meeting the challenge of communicating the measures they are taking to support their employees, customers, suppliers and investors.
The level of resiliency that companies have shown during this time is downright impressive. Businesses have implemented major changes ranging from pivoting business operations to help address disruptions in supply chains to changes revolving around in-person interactions. Regardless of the response strategies put in place, it’s clear that companies are using their websites as a primary channel to keep their key stakeholders engaged and informed. Customers are turning to company websites for information involving:
Wordpress: The World's Most popular Website Platform
WordPress is a free, open-sourced and full-featured content management system (CMS) that happens to be the world’s most popular tool for creating and managing websites. In fact, it’s estimated that WordPress powers 37% -- or an astonishing 522 million -- of the world's websites. In this guide we delve into why companies have been choosing WordPress to represent their businesses for over a decade. Be sure to note the differences of WordPress.com vs WordPress.org when evaluating platforms. We recommend WordPress.org.
6 Benefits of Using WordPress Websites to Communicate Information:
1. 100% Customizable Website Design
WordPress websites are completely customizable from a design and user experience perspective. In a time when pertinent information needs to be front and center, many companies are redesigning their websites to have a dedicated hub for key business updates. The options are endless with WordPress functionality. Website design goes way beyond communicating important information. It is often the first chance a company has to prove legitimacy. In fact, 75 percent of consumers admit that they judge businesses’ credibility based on their website design according to Research at Stanford. All businesses are subject to this degree consumer choice and scrutiny - from retail stores to doctors' offices.
2. Search Engines Prefer WordPress Websites
What good is your website if customers and key stakeholders can’t find it? The technical code on the back end of WordPress is very clean and simple, making it easy for search engines to read and index your site’s content. Taking it a step further, each page, post, and aspect of a WordPress site can have its own meta tag keywords, descriptions, and titles. This allows for each web page to be optimized for specific keywords, allowing for very precise search engine optimization (SEO) strategy. In other words - WordPress is built for Google search and has unlimited potential when managed properly!
3. WordPress Websites are Easy to Use
WordPress has a very intuitive user interface. Once the heavy lifting during the design process is completed, adding new blog posts, images and pages can be done quickly and efficiently. This allows you to spin up a new blog post in a matter of minutes to get important information and updates out to audiences without sacrificing design elements.
4. Grow Your Website Alongside Your Business
WordPress websites are extremely scalable. This means that your website can grow alongside your business. WordPress is the standard platform for businesses large and small. Whether your website has five pages or thousands of pages, the performance of your website will not be compromised. Investing in WordPress ensures that your website will not be subject to planned obsolescence.
5. Security & Peace of Mind
Security is a major concern for all businesses big and small. When combining WordPress with a secure hosting service you can subvert potential security risks with:
6. WordPress.org is a Free and Open-Sourced Platform
There are a plethora of paid website providers out there that will attempt to entice you to use their platform, offering all kinds of bells and whistles. But when it comes time to make changes or edits to your site, you’re forced to use their development team at an additional (and often high) cost for even minor tweaks. In addition, they often lock you into long-term contracts and take ownership of all the content and data associated with the website.
WordPress is 100% free and open-sourced. This means that you pay nothing beyond annual hosting costs and up-front web design investments. You own your website and all of the data (a rarity in today’s cloud based world). The open-sourced community of developers does a great job staying ahead of security threats. There are also unlimited options for additional website add-ons called plugins. Occasionally plugins do charge an additional fee depending on features.
High Quality & Affordable WordPress Website Design
The RyTech web design team has been hard at work expanding our knowledge base, bringing on new talent and elevating our website scope to include design and development on WordPress. We tailor every project to your unique business needs and pride ourselves on delivering high-quality work.
Don’t just take our word for it! We're already seeing enormous growth from our recent work for these clients/industries: