At its core, SEO is a practical tool to get your website on the top page of search engines like Google. Getting your website to appear at the top of search results is a complex formula that is ever-changing, but the nature of SEO and how it works makes it one of the most effective methods for helping ascend your site in search rankings. As the internet and digital world evolves, so does SEO, complying with internet requirements and appropriately responding to changes in algorithms. Here’s why SEO remains relevant today and how it can help you expand your digital reach:
1. Social media is SEO’s twin brother
The rise of social media in the last 10 years has accompanied SEO along the way. In many ways, the two work well together, bouncing web traffic and customer engagement between each other. As a part of an effective social media strategy, you can share content and promote links to your website, increasing your site traffic and ultimately your SEO rankings.
2. Mobile optimization for the new digital wave
Internet usage on smartphones and tablets have surpassed desktops and laptops in the last few years, and the trend will only grow from here. As more people are accessing the internet through mobile devices, it’s crucial to have a responsive website that functions properly. When your website is mobile-friendly, it will have an advantage in search results over websites that are non-responsive.
In today’s crowded digital space, it’s important to take every measure possible to give your organization a leg up against your competitors. SEO is a cost-effective way to move your brand forward, improve your visibility and expand your digital reach. SEO has evolved since its birth and it will continue to adapt to the technological advancements of the future. In many ways, it’s more important to pay attention to SEO today than ever before.