RyTech LLC
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Leading  distributor

Email marketing

oVERVIEW

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Seeking to attract new customers and stay “top of mind” for existing ones, a
leading distributor of corner protectors for picture frames, signs, and other
flat panel applications turned to RyTech for help developing an effective
newsletter-based email marketing strategy.

CHALLENGES

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The new owner of the 30-year old business was in the process of transforming it to the digital age—and that included adopting a new approach to marketing and customer communications. With an existing contact list of clients and prospects, he wanted to target specific groups with sales offers and other opportunities to engage. He suspected that a monthly e-newsletter, sent through email, was a cost-effective solution, so he reached out to RyTech, who had assisted with his recent website enhancement and rebranding efforts.
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Sales team needed more consistent customer engagement.
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Customers were not regularly contacted with promotional
sales offers.
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Company lacked digital communication plan to
reach today’s consumers.

Solutions

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RyTech came to the table with the communications and design best practices required to make a success of a modern newsletter-based email marketing campaign. They created customized newsletters with specialized
offers (e.g. purchase discounts) for each defined customer segment, and designed emails with with clear calls-to-action and corresponding website landing pages. Leveraging leading email marketing software, the team tracked each campaign’s metrics to ensure they were delivering on the company’s engagement goals.
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“Email marketing is powerful because it’s easy to deploy, it aligns with customers’ digital communication preferences, and it’s measurable,” explains Steve Ryan. “Plus, today’s tools make it easy to create personalized, relevant content that can be optimized for improved results over time.”

Results

1st general email to clients:

26% open rate

3.2% click rate

returning customer discount:

19.8% open rate

3.7% click rate

Price increase/ holiday

21.8% open rate

1.9% click rate

Considering the average email open rate for US e-commerce businesses is 16.75% and the average click through rate is 2.32%, it’s clear that the email marketing strategy is off to a running start—and running above average results.

are you ready to find out how
​​we can help your business grow?

contact us

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CHICAGO
231 S LaSalle St Suite 2100, Office 36
Chicago, IL 60604
312.460.2380 

MILWAUKEE
789 North Water Street
Suite 450
Milwaukee, WI 53202
414.395.0657

​HEADQUARTERS
21 South La Grange Road
Suite 200
La Grange, Illinois 60525
630.537.0556

WASHINGTON, D.C.
2461 Eisenhower Avenue
2nd Floor
Alexandria, VA 22314
​
301.458.3022
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  • Home
  • Solutions
    • Search
    • Social
    • Design
  • Thought Leadership
    • Blog
    • Case Studies
  • About Us
    • Meet Team RyTech
    • Careers
    • Media
  • Locations
    • Headquarters
    • Milwaukee
    • Chicago
    • Washington D.C.
  • Contact Us