Hillary Yeboah
​Digital Advertising  Associate

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Hillary Yeboah graduated from Cornell University in May 2020 with a Bachelor’s degree in Business. Through her experience in a previous digital agency, Hillary has been able to manage 60 - 80 advertising campaigns on the Google Ads, Bing Ads, Facebook and Instagram platforms.  
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By building, implementation, strategizing, and analyzing, Hillary’s goal is to deliver the best possible service and highest possible conversions to Rytech clients. Hillary also has certifications through Google in Analytics and AdWords.

What are your main responsibilities at work?

1. Assist in the rollout of effective ad strategies across multiple channels
2. Research potential keywords/advertising topics for customers and have the ability to identify primary/secondary/tertiary keywords based on volumes, relevance, competition, cost/click, and ROI
3. Assist in content suggestions/CRO suggestions across a variety of pages, including home pages, product/service pages, or blogs
4. Ability to identify technical optimization weaknesses as well as implement or recommend fixes across a variety of content management systems

What is your favorite part of your job?

Creating Google Search Campaigns That Lead To High Conversions

If you could only listen to one album for the rest of your life, what would it be?

Eve by Rapsody

ARE YOU A NIGHT OWL OR morning person?

Morning Person

Favorite holiday and why?

Juneteenth because it is a day of freedom

dogs or cats?

Dogs

How would your third-grade teacher describe you?

Quiet, Awkward, Smart

What's your favorite famous or inspirational quote?

"Things don't happen to you, they happen for you"

If you had an extra hour in the day, how would you spend it?

Meditating

How would you describe your perfect Sunday?

Self Care Sunday - Mediation, Yoga, Candles, Napping, Reading, Watching Netflix