Comprehensive Digital Marketing
Services For law firms
Lawyers and law firms understand the importance of leveraging their online identity for new client acquisition. Even with referral traffic, potential clients are still turning to the internet for some due diligence and insight before picking up the phone and retaining an attorney. Marketing to potential clients in the legal industry has pivoted to a digital-first mentality and being found above the fold is more important now than ever.
When speaking with attorneys, especially in consumer-facing practice areas (i.e. personal injury, criminal defense, family law), we hear and know that competition is high and breaking through the noise is of utmost importance. These law firms are often faced with high costs per click on a PPC (pay per click) campaign and tough competition for organic search result rankings. In an effort to maximize ROI (return on investment), law firms need to justify marketing spend with increased call volume and new potential cases.