oVERVIEW
|
When a mid-sized nonprofit organization had a lukewarm marketing strategy and no clear communication plan in place for donors, volunteers, and participants, they turned to RyTech to serve as their external communications manager.
|
CHALLENGES
During an ongoing communications campaign, the Midwestern nonprofit found that their marketing strategy wasn't converting and success metrics were not being benchmarked or measured across campaigns. The organization struggled in attracting high-quality corporate sponsors for their signature events and messaging was not consistent to their target audiences. The internal team did not have the necessary bandwidth to implement and manage strategic marketing and communications efforts to increase brand awareness for the organization.
Marketing Strategy Not Converting
|
Lack of Analysis and Reporting
|
Inconsistent Messaging
|
Solutions
RyTech evaluated the state of communications for the organization and immediately went to work identifying areas of opportunity and growth. Deploying a dynamic social media and content strategy was an integral part of sharing the organization’s positive impact within the community. Additionally, RyTech leveraged social media for increased engagement with event sponsors, donors, and other stakeholders—a critical component to growing overall brand awareness. RyTech also implemented a strategic social media campaign by actively managing content on Twitter, Facebook, LinkedIn, and Instagram on behalf of the organization.
Results
Increased Followers
|
Increased outbound messages389% |
|
With a key goal of raising awareness and visibility of the organization and communicating their impact, we saw nearly 2.5 million social media impressions—a result of a consistent and strategic campaign. The nonprofit was not only able to continue the services provided but renewed visibility allows the organization to attract larger corporate sponsors, recruit more volunteers, and engage with a previously untapped audience via social media.
