oVERVIEW
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A Chicago-based nonprofit with an outdated website and haphazard social media strategy was looking for a cost-effective overhaul of their organization's website as well as ongoing social media support. The organization partnered with RyTech to sharpen its online image and achieve increased engagement.
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CHALLENGES
The outdated website didn't include an SSL certificate, was not built to respond on mobile devices and did not reflect the quality services provided. The organization has multiple needs with different audiences for their communication and messaging. Thus, competing messages sometimes appeared on social channels or messages overlapped on their send time, minimizing effectiveness. As a nonprofit organization, staffing remained a concern as the organization evaluated hiring internally or externally to fill the need for managing marketing and communications efforts.
Outdated Website
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Competing Social Messaging
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Internal Staff Bandwidth
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Solutions
RyTech proposed a website redesign on a scalable content management system (CMS) that would allow for ease of maintenance and management by internal team members. Leveraging responsible design technology, optimized for search results, and showcasing the quality services provided, the new website launched in advance of a signature fundraising event and campaign.
For outbound communication, RyTech partnered with internal stakeholders on developing a consistent content calendar that focused on the different audiences, messaging, and unique hashtags to brand-specific messages. By focusing on organic content on Instagram, Facebook, Twitter, and LinkedIn, the organization grew its audience, engaged more followers, and exponentially increased impressions.
For outbound communication, RyTech partnered with internal stakeholders on developing a consistent content calendar that focused on the different audiences, messaging, and unique hashtags to brand-specific messages. By focusing on organic content on Instagram, Facebook, Twitter, and LinkedIn, the organization grew its audience, engaged more followers, and exponentially increased impressions.
Results
Increased website Users72% |
Increased outbound messages166% |
Increased Views144% |
RyTech improved the quality and depth of content and actively managed social channels to maintain a consistent social media presence with the intended audiences of donors, participants, and the general local community. With various events being so central to the success of nonprofits, RyTech attends fundraisers to facilitate live coverage and spread awareness pre, during and post event. In less than a year, results were above nonprofit industry averages and brand awareness more than doubled.
