PPC Account Creation
We start by getting to know you and your business, analyzing your goals and finding out how PPC campaigns can help you achieve them. During this process, we dive into more specific, strategic questions to find out what makes your product or service unique so your campaign can stand out amongst the competition.
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PPC Campaign Set Up
After getting to know your business, we create your customized campaign to match your expressed goals; whether it's building brand presence via attention-grabbing display ads or creating compelling text ads to promote a new service or product. We'll also help you create compelling ad copy for landing pages to drive conversions.
Our One-Time PPC Optimization Method:
During our time working together, we ensure that the most effective and economical PPC campaigns are being implemented to meet your company's goals. This means that we:
After this, you’re on your way! If you still need help, we also provide ongoing full-service PPC management. So what are you waiting for? Let's get started!
- Gain a complete understanding of your business
- Perform a website audit
- Analyze your PPC history (if available)
- Set initial expectations and measurable goals
- Develop overarching PPC strategy
- Design and build campaigns for all aspects of PPC: search, display, re-marketing, product listing/shopping ads, and more
- Perform detailed keyword research and implementation
- Write effective and compelling ad copy
- Set up timing and demographics targeting
- Install PPC conversion tracking for Google Analytics
- Create an ad schedule to show your ads during specific days of the week
- Add extensive list of negative keywords
- Optimize and create landing pages
After this, you’re on your way! If you still need help, we also provide ongoing full-service PPC management. So what are you waiting for? Let's get started!
